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CV

Career History

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ATFX Global -
UI/UX Designer

July 2019 - Oct 2020

Role

  • Rina - pioneer designer of ATFX 2.0

Delivery 

  • the early UXUI version of ATFX 2.0 Client Portal UXUI design desktop RWD

  • the whole UXUI design of ATFX 2.0 Client Portal APP 

    • The above included the essential functions such as registration, login, KYC, money deposit, money withdrawal, transfer, trading position summary, and transaction history … etc

    • For each of the above functions, the delivery included wireframes, hi-fidelity mockups, and playable prototypes.

  • The contribution and maintenance of the ATFX 2.0 Design System. 

  • The hi-fidelity prototype of the Gliese trading platform 


Responsibility

  • UXUI Design of ATFX 2.0 digital products, which included Desktop Client Portal Desktop, Client Portal Application, Design System, and Trading Platform

    • Crafting design system, re-usable components, and thus the whole user interface

    • Building up playable Figma prototypes for gaining usability feedback

    • Quality check UAT APP to capture visual or functional defects and report them to the development team

    • Overseas collaboration with other designers in Shenzhen and Hong Kong

  • Overseas collaboration with developers, PO, and stakeholders among China, Hong Kong, and Taiwan to develop the products in our Scrum working model. The collaboration includes

    • Understanding of business requirement

    • Discussion with Product Owner and stakeholder

    • Research in competitor

  • Act as a leading role the APP and Gliese design by 

    • Initiating connection and discussion with Product Owner and stakeholder

    • Arrange design user stories in Jira Board for each sprint

    • Covering PO requests independently 

    • Drafting wireframe, craft visual element, design mockup and build playable prototype all by myself.   

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MEI & MEI FOODS CO.,LTD -
Marketing manager

July 2018-March 2019

• Generated NTD $100k+ in physical store sales and grew Facebook fan community by 48%( increase fans to 31,757+) in 1 month of launching SMOOTHIE HOUSE co-brand with Crayon Shin o2o strategy (online To Offline).
• Reshaping the Smoothie brand to address cultural differences and values in untapped markets.
• Lead 3 members in the marketing team.

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RICH ERUDITE CREATIVE CO., LTD - UI/UX Designer

• Work to a brief, within the constraints of a budget and deadline.

•  Increased user satisfaction (+10%) and perceived findability of information (+8%) with a redesigned “Shinertek” website.

• Increased page views by 46% for “Hsinai” with a website redesign.

September 2017-June 2018

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Nike Golf - Visual design (Intern)

July 2017-September 2017

Established, redesigned, implemented, and maintained

division webpage

Assisted senior executive’s visual communication

Produced several Visual design projects, including EDM, poster, VIP invitation card, and more.

Planning brand event (MiLK AWARDS 2017) design

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CyberLink - Visual design (Intern)

July 2016-December 2016

Redesigned, implemented, and maintained RWD webpage

Assisted senior executive’s visual communication

Use Photoshop and Illustrator skillfully and produced several Visual design projects.

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Chinese Public Television- (Reporter Intern)

April 2016-July 2016

• Achievement: 2 news reports on OnTV.

• Independent production of news reports. 

• Established my PeoPo news channel.

• Strengthen editing skills.

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CHEN DESIGN OFFICE - Founder

July 2016 - Now

• Produced several web design projects for schools, associations, and start-up companies.
• Clients: University of Taipei, Taiwan sports dancing competition association, Pickleball brand - Quickhand, and more

Educational

Educational Background

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Aug 2014 - Jul 2017 | Taipei,TW

Recreation & Sport Management, graduated with Distinction

(GPA: 3.96 / 4.0) 


• Achieved top 1% out of 248 students in academic performance

• Graduated with 3rd in class

• Received dean’s scholarship every semester

• “uP!ck x uTaipei iOS App” cross-field cooperation

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Sep 2015 - Jan 2016 | Shanghai, CN

Department of Visual Communication Design

• Executed a Senior Project in Visual Communication.

• Exchange student.

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