CV
Career History
ATFX Global -
UI/UX Designer
July 2019 - Oct 2020
Role
Rina - pioneer designer of ATFX 2.0
Delivery
the early UXUI version of ATFX 2.0 Client Portal UXUI design desktop RWD
the whole UXUI design of ATFX 2.0 Client Portal APP
The above included the essential functions such as registration, login, KYC, money deposit, money withdrawal, transfer, trading position summary, and transaction history … etc
For each of the above functions, the delivery included wireframes, hi-fidelity mockups, and playable prototypes.
The contribution and maintenance of the ATFX 2.0 Design System.
The hi-fidelity prototype of the Gliese trading platform
Responsibility
UXUI Design of ATFX 2.0 digital products, which included Desktop Client Portal Desktop, Client Portal Application, Design System, and Trading Platform
Crafting design system, re-usable components, and thus the whole user interface
Building up playable Figma prototypes for gaining usability feedback
Quality check UAT APP to capture visual or functional defects and report them to the development team
Overseas collaboration with other designers in Shenzhen and Hong Kong
Overseas collaboration with developers, PO, and stakeholders among China, Hong Kong, and Taiwan to develop the products in our Scrum working model. The collaboration includes
Understanding of business requirement
Discussion with Product Owner and stakeholder
Research in competitor
Act as a leading role the APP and Gliese design by
Initiating connection and discussion with Product Owner and stakeholder
Arrange design user stories in Jira Board for each sprint
Covering PO requests independently
Drafting wireframe, craft visual element, design mockup and build playable prototype all by myself.
MEI & MEI FOODS CO.,LTD -
Marketing manager
July 2018-March 2019
• Generated NTD $100k+ in physical store sales and grew Facebook fan community by 48%( increase fans to 31,757+) in 1 month of launching SMOOTHIE HOUSE co-brand with Crayon Shin o2o strategy (online To Offline).
• Reshaping the Smoothie brand to address cultural differences and values in untapped markets.
• Lead 3 members in the marketing team.
RICH ERUDITE CREATIVE CO., LTD - UI/UX Designer
• Work to a brief, within the constraints of a budget and deadline.
• Increased user satisfaction (+10%) and perceived findability of information (+8%) with a redesigned “Shinertek” website.
• Increased page views by 46% for “Hsinai” with a website redesign.
September 2017-June 2018
Nike Golf - Visual design (Intern)
July 2017-September 2017
• Established, redesigned, implemented, and maintained
division webpage
• Assisted senior executive’s visual communication
• Produced several Visual design projects, including EDM, poster, VIP invitation card, and more.
• Planning brand event (MiLK AWARDS 2017) design
CyberLink - Visual design (Intern)
July 2016-December 2016
• Redesigned, implemented, and maintained RWD webpage
• Assisted senior executive’s visual communication
• Use Photoshop and Illustrator skillfully and produced several Visual design projects.
Chinese Public Television- (Reporter Intern)
April 2016-July 2016
• Achievement: 2 news reports on OnTV.
• Independent production of news reports.
• Established my PeoPo news channel.
• Strengthen editing skills.
CHEN DESIGN OFFICE - Founder
July 2016 - Now
• Produced several web design projects for schools, associations, and start-up companies.
• Clients: University of Taipei, Taiwan sports dancing competition association, Pickleball brand - Quickhand, and more
Educational
Educational Background
Aug 2014 - Jul 2017 | Taipei,TW
Recreation & Sport Management, graduated with Distinction
(GPA: 3.96 / 4.0)
• Achieved top 1% out of 248 students in academic performance
• Graduated with 3rd in class
• Received dean’s scholarship every semester
• “uP!ck x uTaipei iOS App” cross-field cooperation
Sep 2015 - Jan 2016 | Shanghai, CN
Department of Visual Communication Design
• Executed a Senior Project in Visual Communication.
• Exchange student.




